01 / The short answer
The practical answer.
Use Microsoft Copilot to plan the saas explainer videos workflow from approved product facts. Draft and refine the production plan, then use an editor or a coded animation workflow to produce the movie. Copilot experiences differ between applications; a chat plan is not proof of a finished animated video.
An explainer answers “Why would I use this?” A demo answers “How does this workflow work?” For a 45-second explainer, try problem, cost of the current approach, product mechanism, visible outcome, and next step. Use everyday language; a new viewer may not understand your category jargon yet.
- Microsoft Copilot handles script and storyboard planning in this workflow. Draft and refine the production plan, then use an editor or a coded animation workflow to produce the movie.
- Start with: A specific customer, their current workaround, a supported mechanism that helps, one product screenshot, and a next step.
02 / The walkthrough
The Microsoft Copilot walkthrough.
Build a small, complete sequence before expanding the film. The controls and delivery route below are specific to the tool.
Explain the mechanism.
Describe the customer’s current workaround and exactly what the software changes. A specific customer, their current workaround, a supported mechanism that helps, one product screenshot, and a next step.
Prepare the source in Microsoft Copilot.
Give the assistant an approved product brief and a specific request for a timed launch storyboard. Allocate 45 seconds across problem, current friction, mechanism, result, and CTA; the mechanism needs real product evidence.
Build the focal movement.
Use a structured prompt to produce scene copy, asset instructions, and a handoff checklist, then correct factual gaps. Use motion to connect the problem to the product’s answer. Keep one visual idea per scene instead of animating a feature list.
Produce the delivery file.
Build the approved storyboard in a slide, video, or code tool and export or encode the movie there. Keep the source project and assets together so later changes do not depend on the compressed movie.
Review one complete playback.
Show the file to a new viewer and ask what the software does. Revise any scene that needs extra explanation. Copilot experiences differ between applications; a chat plan is not proof of a finished animated video.
03 / A useful brief
Start with a usable production brief.
Use this in the assistant with your approved facts. These prompts request planning output; they do not assume a video-generation entitlement.
Tool / production target: Microsoft Copilot Product: [name] Audience: [specific user] Verified facts: [supported features and evidence] Available assets: [actual logo, screenshots, clips] Brand: [colors, type, tone] CTA: [real action and destination] Write a 45-second SaaS explainer in five scenes: problem, current friction, product mechanism, outcome, and CTA. Give concise on-screen copy, optional narration, a real visual, and a suggested duration for each scene. Production setup: Give the assistant an approved product brief and a specific request for a timed launch storyboard. Motion approach: Use a structured prompt to produce scene copy, asset instructions, and a handoff checklist, then correct factual gaps. Delivery route: Build the approved storyboard in a slide, video, or code tool and export or encode the movie there. Constraint: Copilot experiences differ between applications; a chat plan is not proof of a finished animated video. Do not invent product features, figures, testimonials, asset files, or tool capabilities. Flag missing inputs. Separate copy, narration, asset requirements, and implementation notes. Give a finite timeline with readable still intervals.
Replace bracketed details first. Review any assistant output before implementing it; the instructions are not proof that an effect has been produced.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs with tool-specific handoffs. They are not customer results, and the featured film above was made with LaunchVideoAI.
An invoicing app: less chasing, clearer follow-up
Start with a freelancer searching through messages to find an unpaid invoice. Introduce the invoice list and a supported reminder workflow, then show a clear outstanding status. End with “Keep your invoices in view.” Explain the organizational benefit without promising that clients will pay faster. The viewer needs to understand the mechanism, not a fictional revenue uplift.
A little tipIn Microsoft Copilot, begin with the source setup: Give the assistant an approved product brief and a specific request for a timed launch storyboard. Make the first product state legible before adding the transition.
A team knowledge base: stop asking the same question
Use a repeated onboarding question as the opening. Reveal a searchable team guide, show the relevant answer, then close on an invitation to create the first workspace. If permissions are an important feature, show the actual access rule rather than a generic padlock. Keep screenshots uncluttered so the answer is visibly connected to the original question.
A little tipFor this sequence in Microsoft Copilot: Use a structured prompt to produce scene copy, asset instructions, and a handoff checklist, then correct factual gaps. Use the movement to connect the two product states, then leave a still interval for the result.
A monitoring tool: understand the alert
Begin with an ambiguous notification, introduce a dashboard that explains the affected service, then show the supported investigation view. End with “Know where to look next.” Avoid promising zero downtime or instant resolution. A useful explainer makes the alert-to-context connection clear, even when the viewer has no specialist infrastructure knowledge.
A little tipTo finish this example from Microsoft Copilot: Build the approved storyboard in a slide, video, or code tool and export or encode the movie there. Review the closing label and CTA in the delivery file, not only the working preview.
05 / Checks and limits
Checks and limits before publishing.
Copilot experiences differ between applications; a chat plan is not proof of a finished animated video.
Delivery from Microsoft Copilot: Build the approved storyboard in a slide, video, or code tool and export or encode the movie there.
Keep the editable source, fonts, and approved assets. Confirm the rights to music and visuals, and check the available export options in the edition you actually use.
- Describe the audience’s situation in words they would use themselves.
- Explain the mechanism: what does the software actually change?
- Treat time-saving figures, revenue numbers, and testimonials as claims that need evidence.
- Test the script with someone who has never used your product.
06 / Another starting point
Choose the production workflow.
This is LaunchVideoAI’s own workflow comparison. Choose by the production responsibility and control you need; it is not an independent review or a pricing guarantee.
01 / THE WORKFLOW
Work with Microsoft Copilot
- Give the assistant an approved product brief and a specific request for a timed launch storyboard.
- Use a structured prompt to produce scene copy, asset instructions, and a handoff checklist, then correct factual gaps.
- Build the approved storyboard in a slide, video, or code tool and export or encode the movie there.
- Copilot experiences differ between applications; a chat plan is not proof of a finished animated video.
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter your public product website URL.
- Choose the theme, video length, and anything you want to highlight.
- Generate an original product film with animation and music.
- Review saved versions, request changes, and download the finished MP4.
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
How is a SaaS explainer different from a demo?
An explainer introduces the problem, the way the software helps, and the outcome. A demo focuses on a particular sequence inside the product. Combining them can work, but keep the main purpose clear.
What does Microsoft Copilot handle in this workflow?
Microsoft Copilot is used for script and storyboard planning. Draft and refine the production plan, then use an editor or a coded animation workflow to produce the movie. Give the assistant an approved product brief and a specific request for a timed launch storyboard.
How do I get a finished video from Microsoft Copilot?
Build the approved storyboard in a slide, video, or code tool and export or encode the movie there. Copilot experiences differ between applications; a chat plan is not proof of a finished animated video.
Was the featured film made with Microsoft Copilot?
No. The featured film was made with LaunchVideoAI and is labeled accordingly. It is visual inspiration; the worked examples describe proposed production briefs.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading