01 / The short answer
The practical answer.
Use Figma for design and prototyping in this website to video workflow. Prepare the visual states and prototype or animation, then capture playback or hand the assets to a video tool. A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly.
A website and a video have different reading patterns. A visitor can scan a page and choose a section; a video viewer follows the sequence you create. Extract one promise, one useful proof point, and one CTA. Then rebuild those elements as scenes rather than squeezing a whole homepage into the frame.
- Figma handles design and prototyping in this workflow. Prepare the visual states and prototype or animation, then capture playback or hand the assets to a video tool.
- Start with: Public website copy, screenshots you can publish, logo, brand colors, the destination URL, and the current offer.
02 / The walkthrough
The Figma walkthrough.
Build a small, complete sequence before expanding the film. The controls and delivery route below are specific to the tool.
Extract the useful website material.
Take one verified promise, one proof point, the logo, colors, and the real CTA from your public website. Public website copy, screenshots you can publish, logo, brand colors, the destination URL, and the current offer.
Prepare the source in Figma.
Create a series of product frames with consistently named layers and a shared layout. Rebuild the page as a 30-second story: customer need, promise, evidence, and invitation. Do not record a dense full-page scroll.
Build the focal movement.
Connect matching layers with Smart Animate and stage one action at a time in the prototype. Frame the relevant screenshot region and introduce the headline separately. Maintain recognizable website branding.
Produce the delivery file.
Record a clean prototype playback or export assets to a motion editor; then encode and review the final video. Keep the source project and assets together so later changes do not depend on the compressed movie.
Review one complete playback.
Check the final domain and every claim against the site; discard navigation and pricing details that do not help this story. A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly.
03 / A useful brief
Start with a usable production brief.
Use this as a design brief or planning prompt. Prototype links and exported design assets are separate from a finished video.
Tool / production target: Figma Product: [name] Audience: [specific user] Verified facts: [supported features and evidence] Available assets: [actual logo, screenshots, clips] Brand: [colors, type, tone] CTA: [real action and destination] Turn the supplied website copy into a 30-second video brief. Extract the audience, one verified promise, supporting product evidence, and CTA. Map them to four scenes. Identify which screenshot each scene needs and flag missing information. Production setup: Create a series of product frames with consistently named layers and a shared layout. Motion approach: Connect matching layers with Smart Animate and stage one action at a time in the prototype. Delivery route: Record a clean prototype playback or export assets to a motion editor; then encode and review the final video. Constraint: A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly. Do not invent product features, figures, testimonials, asset files, or tool capabilities. Flag missing inputs. Separate copy, narration, asset requirements, and implementation notes. Give a finite timeline with readable still intervals.
Replace bracketed details first. Review any assistant output before implementing it; the instructions are not proof that an effect has been produced.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs with tool-specific handoffs. They are not customer results, and the featured film above was made with LaunchVideoAI.
A homepage becomes four deliberate scenes
Take a task app homepage with a promise, an interface preview, a feature explanation, and a signup button. Turn these into “Too much to track?”, a weekly board, one useful reminder, and “Plan your week.” A 30-second cut can spend five, ten, nine, and six seconds on these scenes. Keep the final domain readable instead of showing the browser address bar throughout.
A little tipIn Figma, begin with the source setup: Create a series of product frames with consistently named layers and a shared layout. Make the first product state legible before adding the transition.
A pricing page becomes a benefit-led invitation
Use a pricing page only when the offer is central to the story. Show the audience problem first, one accurately quoted plan detail next, and the product that makes the offer useful. End with a link to current pricing. Put billing intervals and conditions beside the price where needed. Do not treat the cheapest number on a page as the complete offer.
A little tipFor this sequence in Figma: Connect matching layers with Smart Animate and stage one action at a time in the prototype. Use the movement to connect the two product states, then leave a still interval for the result.
A product page becomes a feature spotlight
Choose one feature page, such as a social publishing calendar. Extract the supported workflow, show a cropped product view, and animate the scheduling result. Close with the exact destination for learning more. This keeps the video focused even when the overall website covers many products, industries, or unrelated services.
A little tipTo finish this example from Figma: Record a clean prototype playback or export assets to a motion editor; then encode and review the final video. Review the closing label and CTA in the delivery file, not only the working preview.
05 / Checks and limits
Checks and limits before publishing.
A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly.
Delivery from Figma: Record a clean prototype playback or export assets to a motion editor; then encode and review the final video.
Keep the editable source, fonts, and approved assets. Confirm the rights to music and visuals, and check the available export options in the edition you actually use.
- Use current page copy; remove old launch dates and outdated offers.
- Crop screenshots to the part that supports the scene’s message.
- Check navigation labels, prices, and product availability before publishing.
- Do not assume a pasted URL means an assistant has read the page; supply the relevant material.
06 / Another starting point
Choose the production workflow.
This is LaunchVideoAI’s own workflow comparison. Choose by the production responsibility and control you need; it is not an independent review or a pricing guarantee.
01 / THE WORKFLOW
Work with Figma
- Create a series of product frames with consistently named layers and a shared layout.
- Connect matching layers with Smart Animate and stage one action at a time in the prototype.
- Record a clean prototype playback or export assets to a motion editor; then encode and review the final video.
- A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly.
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter your public product website URL.
- Choose the theme, video length, and anything you want to highlight.
- Generate an original product film with animation and music.
- Review saved versions, request changes, and download the finished MP4.
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
Do I need to record myself scrolling the website?
No. Website copy and screenshots can become a separate scene plan. A scroll recording is useful for showing navigation, but it is often too dense for an introductory product video.
What does Figma handle in this workflow?
Figma is used for design and prototyping. Prepare the visual states and prototype or animation, then capture playback or hand the assets to a video tool. Create a series of product frames with consistently named layers and a shared layout.
How do I get a finished video from Figma?
Record a clean prototype playback or export assets to a motion editor; then encode and review the final video. A shareable prototype is not the same deliverable as a rendered MP4; allow time for capture and audio assembly.
Was the featured film made with Figma?
No. The featured film was made with LaunchVideoAI and is labeled accordingly. It is visual inspiration; the worked examples describe proposed production briefs.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading