01 / The short answer
The practical answer.
Use ChatGPT to translate your SaaS product brief into a clear explainer script and scene plan. Supply the mechanism and evidence yourself, then produce the approved story with actual product visuals.
An explainer answers “Why would I use this?” A demo answers “How does this workflow work?” For a 45-second explainer, try problem, cost of the current approach, product mechanism, visible outcome, and next step. Use everyday language; a new viewer may not understand your category jargon yet.
- A specific customer, their current workaround, a supported mechanism that helps, one product screenshot, and a next step.
02 / The walkthrough
The ChatGPT walkthrough.
Make one clear first version, review it, then refine the details.
Supply the customer’s current situation.
Describe a specific user and their existing workaround. Add the product’s supported mechanism and one visible outcome. Ask ChatGPT to flag missing information rather than fill it with invented statistics.
Ask for an explanation before a script.
Request a plain-language paragraph answering who the software helps, what it changes, and why that matters. Confirm this paragraph with your product team. It becomes the factual backbone of the video.
Turn the explanation into five timed scenes.
Request problem, friction, mechanism, outcome, and CTA. Separate narration from headlines. Ask for a real screenshot or simple visual idea beside each sentence so the plan can be produced.
Stress-test the wording.
Ask ChatGPT to identify category jargon, unsupported claims, and sentences that rely on knowledge a new viewer lacks. Replace “streamline operations” with the actual task that becomes easier. Read the narration aloud to judge its length.
Produce and verify the explainer.
Build the scene plan in an editor or use your website as a generation brief. Check whether the resulting film demonstrates the mechanism instead of merely repeating the script. Review claims and the final CTA in the finished file.
03 / A useful prompt
Start with a usable brief.
Use this in ChatGPT with your product facts. Replace the bracketed details before asking for a draft.
Product: [name] Audience: [specific user] Current problem: [what is difficult today] Verified product facts: [supported features and evidence] Available visuals: [logo, screenshots, clips] Brand: [colors, font, tone] CTA and destination: [real action and URL] Write a 45-second SaaS explainer in five scenes: problem, current friction, product mechanism, outcome, and CTA. Give concise on-screen copy, optional narration, a real visual, and a suggested duration for each scene. Do not invent features, metrics, testimonials, prices, or availability. Flag missing facts and assets. Separate on-screen copy, narration, and production notes.
This prompt produces a brief or checklist. The walkthrough explains the separate production and delivery work.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs. They are not customer case studies or claims that the featured tool produced the LaunchVideoAI film above.
An invoicing app: less chasing, clearer follow-up
Start with a freelancer searching through messages to find an unpaid invoice. Introduce the invoice list and a supported reminder workflow, then show a clear outstanding status. End with “Keep your invoices in view.” Explain the organizational benefit without promising that clients will pay faster. The viewer needs to understand the mechanism, not a fictional revenue uplift. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
A team knowledge base: stop asking the same question
Use a repeated onboarding question as the opening. Reveal a searchable team guide, show the relevant answer, then close on an invitation to create the first workspace. If permissions are an important feature, show the actual access rule rather than a generic padlock. Keep screenshots uncluttered so the answer is visibly connected to the original question. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
A monitoring tool: understand the alert
Begin with an ambiguous notification, introduce a dashboard that explains the affected service, then show the supported investigation view. End with “Know where to look next.” Avoid promising zero downtime or instant resolution. A useful explainer makes the alert-to-context connection clear, even when the viewer has no specialist infrastructure knowledge. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
05 / Checks and limits
Before you publish.
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
- Describe the audience’s situation in words they would use themselves.
- Explain the mechanism: what does the software actually change?
- Treat time-saving figures, revenue numbers, and testimonials as claims that need evidence.
- Test the script with someone who has never used your product.
06 / A website-first option
Choose the production path.
Use ChatGPT when its workflow fits your project. For an original product film based on a public website, LaunchVideoAI offers another starting point.
01 / THE WORKFLOW
Work with ChatGPT
- Use the ChatGPT walkthrough for this specific task
- Supply accurate product facts and publishable assets
- Review the scene plan and produce or export the film
- Keep the editable source and verify the delivery file
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter a public website URL
- Choose the theme, length, and anything to highlight
- Generate original animation and music for the product
- Review versions, request an edit, and download the MP4
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
How is a SaaS explainer different from a demo?
An explainer introduces the problem, the way the software helps, and the outcome. A demo focuses on a particular sequence inside the product. Combining them can work, but keep the main purpose clear.
Can I publish the storyboard as the finished video?
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
Was the audixa example made with ChatGPT?
No. The featured audixa film was made with LaunchVideoAI. It is product-video inspiration, not a result from this ChatGPT walkthrough. The worked examples are proposed briefs, not demonstrations of measured customer results.
Can I start from my public product website?
Yes. LaunchVideoAI starts from a public website URL. Choose your theme, video length, and focus, then review the generated film and request changes if needed. Check the current Essential and Explore packages before purchasing.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading