01 / The short answer
The practical answer.
Use ChatGPT to write and refine the launch script and storyboard, then produce the scenes in a video editor or a generation workflow. A helpful draft specifies what viewers see as well as what the script says.
A launch is an introduction, not a complete training course. Choose one audience and one benefit before listing features. A useful 30-second structure is a five-second hook, two eight-second product moments, and a nine-second closing invitation. These are starting points to test, not a guaranteed formula for conversions.
- The audience, one main benefit, two supporting features, real screenshots, logo, colors, and the exact launch CTA.
02 / The walkthrough
The ChatGPT walkthrough.
Make one clear first version, review it, then refine the details.
Create a launch fact sheet.
Supply the audience, current friction, supported features, launch stage, and real CTA. Ask ChatGPT to keep factual claims separate from proposed wording. Paste the source copy instead of assuming the assistant can retrieve every part of a website.
Generate three hooks with different angles.
Ask for one hook about the problem, one about the outcome, and one about the product mechanism. Compare them against the same facts. Choose the clearest angle instead of mixing all three openings.
Draft a timed storyboard.
Request four scenes totaling 30 seconds. Separate on-screen headlines, optional narration, product visuals, and motion notes. Ask for one or two product moments that prove the promise rather than a feature inventory.
Edit for a first-time viewer.
Ask for a revision that removes jargon and cuts text that cannot be read in its scene. Read narration aloud and adjust timing. Confirm that all images described in the storyboard actually exist or can be created honestly.
Hand off a complete production brief.
Give the approved copy, scene timings, assets, music direction, and CTA to your editor. Review the resulting MP4 against the brief. ChatGPT can help identify ambiguous wording, but your actual product team should confirm the claims.
03 / A useful prompt
Start with a usable brief.
Use this in ChatGPT with your product facts. Replace the bracketed details before asking for a draft.
Product: [name] Audience: [specific user] Current problem: [what is difficult today] Verified product facts: [supported features and evidence] Available visuals: [logo, screenshots, clips] Brand: [colors, font, tone] CTA and destination: [real action and URL] Plan a 30-second product launch video: a 5-second hook, two 8-second product moments, and a 9-second close. Provide on-screen copy, optional narration, an actual product visual, and a motion direction for each scene. Do not invent features, metrics, testimonials, prices, or availability. Flag missing facts and assets. Separate on-screen copy, narration, and production notes.
This prompt produces a brief or checklist. The walkthrough explains the separate production and delivery work.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs. They are not customer case studies or claims that the featured tool produced the LaunchVideoAI film above.
A social scheduler: one post, several destinations
Open with the frustration of copying the same post between channels. Show a draft being prepared, then a calendar with the supported destinations. Close with “Plan your next week of posts.” For a 30-second version, spend more time on the calendar than on the logo animation. Use generic account names and do not imply publishing to a platform your app does not support. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
A text assistant: introduce the everyday benefit
Start with a familiar unfinished task rather than a broad “AI changes everything” claim. A message reminder can lead into a task card and then a completed checklist. Close on the product’s real signup invitation. Keep personal messages fictional and clearly illustrative. The visual story should establish why the assistant matters before explaining its technical architecture. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
A finance app: one feature makes a clear debut
Choose a specific supported feature, such as creating a virtual card. Show the existing account view, the card reveal, and a final app invitation. Avoid suggesting guarantees about savings, approval, security, or investment returns. Use an approved demo screen and keep legal or eligibility details accurate wherever the offer requires them. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
05 / Checks and limits
Before you publish.
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
- Name the customer problem before introducing a feature list.
- Connect every feature to an outcome viewers can recognize.
- Check launch dates, availability, pricing, and feature claims against your current product.
- Keep the final domain and CTA on screen long enough to read.
06 / A website-first option
Choose the production path.
Use ChatGPT when its workflow fits your project. For an original product film based on a public website, LaunchVideoAI offers another starting point.
01 / THE WORKFLOW
Work with ChatGPT
- Use the ChatGPT walkthrough for this specific task
- Supply accurate product facts and publishable assets
- Review the scene plan and produce or export the film
- Keep the editable source and verify the delivery file
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter a public website URL
- Choose the theme, length, and anything to highlight
- Generate original animation and music for the product
- Review versions, request an edit, and download the MP4
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
Should a launch video show every feature?
Usually no. Start with one benefit and one or two supporting moments. Put detailed feature information on the destination page so the video can give people a clear reason to visit.
Can I publish the storyboard as the finished video?
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
Was the folk example made with ChatGPT?
No. The featured folk film was made with LaunchVideoAI. It is product-video inspiration, not a result from this ChatGPT walkthrough. The worked examples are proposed briefs, not demonstrations of measured customer results.
Can I start from my public product website?
Yes. LaunchVideoAI starts from a public website URL. Choose your theme, video length, and focus, then review the generated film and request changes if needed. Check the current Essential and Explore packages before purchasing.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading