01 / The short answer
The practical answer.
Use ChatGPT to develop teaser hooks, a small reveal storyboard, and CTA wording. The finished video still needs real product assets and an editor or generation workflow.
A teaser can leave part of the story for later, but it still needs a clear subject. Avoid a sequence of mysterious gradients with no hint of the product. For a 15-second first cut, try four seconds of problem, six of a focused product reveal, and five of an invitation. Treat the launch date as a claim that must stay current.
- One upcoming benefit, a publishable product detail, the launch stage, a verified date if available, and a working waitlist or product URL.
02 / The walkthrough
The ChatGPT walkthrough.
Make one clear first version, review it, then refine the details.
Set the boundaries of the announcement.
Supply what is confirmed, what must stay private, and whether the product is available. Tell ChatGPT to avoid invented release dates. Include the audience and the one benefit that should create interest.
Ask for three distinct hooks.
Request a problem hook, a benefit hook, and a partial reveal hook, each short enough for a 15-second film. Choose one based on clarity. Reject vague copy that could describe any product.
Write the three-scene teaser.
Ask for a four-second opening, a six-second reveal, and a five-second close. Require one product visual per scene and an explicit still hold for the CTA. Identify assets you need to create or capture.
Audit what the teaser promises.
Ask ChatGPT to list every implied feature or availability claim. Remove promises unsupported by the fact sheet. Check that the teaser gives enough information to make the invitation meaningful.
Produce the reveal and update it after launch.
Use the approved brief in your editor or generation workflow. Rewatch the finished video with the real destination open. Save a second brief for changing the prelaunch CTA when the product is available.
03 / A useful prompt
Start with a usable brief.
Use this in ChatGPT with your product facts. Replace the bracketed details before asking for a draft.
Product: [name] Audience: [specific user] Current problem: [what is difficult today] Verified product facts: [supported features and evidence] Available visuals: [logo, screenshots, clips] Brand: [colors, font, tone] CTA and destination: [real action and URL] Plan a 15-second product teaser with a 4-second hook, a 6-second partial product reveal, and a 5-second invitation. Give three hook options, one real visual per scene, and a CTA appropriate to the product’s current availability. Do not invent features, metrics, testimonials, prices, or availability. Flag missing facts and assets. Separate on-screen copy, narration, and production notes.
This prompt produces a brief or checklist. The walkthrough explains the separate production and delivery work.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs. They are not customer case studies or claims that the featured tool produced the LaunchVideoAI film above.
A calendar feature: reveal one useful detail
Open on “Next week is getting clearer.” Reveal a cropped calendar with one meaningful scheduling interaction, then close on a confirmed release date or “See what’s coming.” Keep the crop deliberate rather than hiding the entire interface. If the feature is already available, change the invitation to a product link instead of pretending it is a future launch. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
An audio product: let one sound introduce it
Begin with a short phrase, reveal a waveform and a supported voice preview, then hold the product name and waitlist destination. Build a version that also makes sense without audio by keeping the phrase visible. The sound should be a sample you have permission to publish, and the visual should not promise voices that are absent from the product. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
A new workflow: show the old friction disappearing
Show three separate task cards, bring them into one coherent view, then reveal just enough of the new workflow to explain the benefit. Suggested copy is “Fewer places to look.” Close with “Meet the new workflow” and the real destination. This is more useful than a countdown if the launch date is still uncertain. In ChatGPT, turn this into a scene table and ask which claim needs evidence. Give the approved table and real assets to the production workflow.
05 / Checks and limits
Before you publish.
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
- Show enough of the product for the promise to be understandable.
- Use “Join the waitlist” only when a working waitlist exists.
- Avoid release dates or features that have not been confirmed.
- Keep the final invitation visible; curiosity needs a destination.
06 / A website-first option
Choose the production path.
Use ChatGPT when its workflow fits your project. For an original product film based on a public website, LaunchVideoAI offers another starting point.
01 / THE WORKFLOW
Work with ChatGPT
- Use the ChatGPT walkthrough for this specific task
- Supply accurate product facts and publishable assets
- Review the scene plan and produce or export the film
- Keep the editable source and verify the delivery file
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter a public website URL
- Choose the theme, length, and anything to highlight
- Generate original animation and music for the product
- Review versions, request an edit, and download the MP4
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
How much should a teaser reveal?
Reveal the problem, one credible benefit, and a recognizable product detail. Save a full feature tour for the launch video or demo. The viewer should know why they might want the next update.
Can I publish the storyboard as the finished video?
This workflow uses ChatGPT for planning and revision. Build the visuals in an editor or a renderer and verify the actual file; do not assume a text response is a finished branded video.
Was the folk example made with ChatGPT?
No. The featured folk film was made with LaunchVideoAI. It is product-video inspiration, not a result from this ChatGPT walkthrough. The worked examples are proposed briefs, not demonstrations of measured customer results.
Can I start from my public product website?
Yes. LaunchVideoAI starts from a public website URL. Choose your theme, video length, and focus, then review the generated film and request changes if needed. Check the current Essential and Explore packages before purchasing.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading