01 / The short answer
The practical answer.
Use Claude to turn supplied website material into a video brief or a coded animation prototype. Verify the extracted product facts, then render or capture the approved animation to obtain a playable video.
A website and a video have different reading patterns. A visitor can scan a page and choose a section; a video viewer follows the sequence you create. Extract one promise, one useful proof point, and one CTA. Then rebuild those elements as scenes rather than squeezing a whole homepage into the frame.
- Public website copy, screenshots you can publish, logo, brand colors, the destination URL, and the current offer.
02 / The walkthrough
The Claude walkthrough.
Make one clear first version, review it, then refine the details.
Provide the relevant website material.
Paste the current copy and provide selected screenshots, logo, and brand colors. A URL is useful context, but confirm what Claude actually read before relying on it. Identify the page and offer the film should represent.
Separate facts from scene ideas.
Ask Claude to extract the audience, promise, product evidence, and CTA, then list any uncertainty. Correct the factual list first. The assistant can propose a visual metaphor without turning that metaphor into a product capability.
Request a four-scene brief or prototype.
For a storyboard, ask for timings, visuals, and text. For a code prototype, specify the frame, a finite duration, local assets, and a resettable timeline. Keep the story focused on the selected page.
Review the page-to-video translation.
Check that short headlines preserve the website’s meaning. Make targeted changes to crops and copy. A pricing detail should retain its conditions; a general homepage statement should not become a quantified result.
Produce the final file.
Use the brief in an editor or export the prototype source for rendering. Watch the MP4 outside Claude and check the final URL. Retain the source website material so future revisions can be traced to the current page.
03 / A useful prompt
Start with a usable brief.
Use this in Claude with your product facts. Replace the bracketed details before asking for a draft.
Product: [name] Audience: [specific user] Current problem: [what is difficult today] Verified product facts: [supported features and evidence] Available visuals: [logo, screenshots, clips] Brand: [colors, font, tone] CTA and destination: [real action and URL] Turn the supplied website copy into a 30-second video brief. Extract the audience, one verified promise, supporting product evidence, and CTA. Map them to four scenes. Identify which screenshot each scene needs and flag missing information. Do not invent features, metrics, testimonials, prices, or availability. Flag missing facts and assets. Separate on-screen copy, narration, and production notes.
This prompt produces a brief or checklist. The walkthrough explains the separate production and delivery work.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs. They are not customer case studies or claims that the featured tool produced the LaunchVideoAI film above.
A homepage becomes four deliberate scenes
Take a task app homepage with a promise, an interface preview, a feature explanation, and a signup button. Turn these into “Too much to track?”, a weekly board, one useful reminder, and “Plan your week.” A 30-second cut can spend five, ten, nine, and six seconds on these scenes. Keep the final domain readable instead of showing the browser address bar throughout. In Claude, request these exact states and hold times. If using a coded prototype, inspect the key frames and treat video rendering as a separate delivery step.
A pricing page becomes a benefit-led invitation
Use a pricing page only when the offer is central to the story. Show the audience problem first, one accurately quoted plan detail next, and the product that makes the offer useful. End with a link to current pricing. Put billing intervals and conditions beside the price where needed. Do not treat the cheapest number on a page as the complete offer. In Claude, request these exact states and hold times. If using a coded prototype, inspect the key frames and treat video rendering as a separate delivery step.
A product page becomes a feature spotlight
Choose one feature page, such as a social publishing calendar. Extract the supported workflow, show a cropped product view, and animate the scheduling result. Close with the exact destination for learning more. This keeps the video focused even when the overall website covers many products, industries, or unrelated services. In Claude, request these exact states and hold times. If using a coded prototype, inspect the key frames and treat video rendering as a separate delivery step.
05 / Checks and limits
Before you publish.
An artifact can help you iterate on source and layout. An HTML export still needs rendering or recording for MP4 delivery. Check local assets, fonts, and timing before capture.
- Use current page copy; remove old launch dates and outdated offers.
- Crop screenshots to the part that supports the scene’s message.
- Check navigation labels, prices, and product availability before publishing.
- Do not assume a pasted URL means an assistant has read the page; supply the relevant material.
06 / A website-first option
Choose the production path.
Use Claude when its workflow fits your project. For an original product film based on a public website, LaunchVideoAI offers another starting point.
01 / THE WORKFLOW
Work with Claude
- Use the Claude walkthrough for this specific task
- Supply accurate product facts and publishable assets
- Review the scene plan and produce or export the film
- Keep the editable source and verify the delivery file
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter a public website URL
- Choose the theme, length, and anything to highlight
- Generate original animation and music for the product
- Review versions, request an edit, and download the MP4
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
Do I need to record myself scrolling the website?
No. Website copy and screenshots can become a separate scene plan. A scroll recording is useful for showing navigation, but it is often too dense for an introductory product video.
Is an HTML artifact already a video file?
An artifact can help you iterate on source and layout. An HTML export still needs rendering or recording for MP4 delivery. Check local assets, fonts, and timing before capture.
Was the Revolut example made with Claude?
No. The featured Revolut film was made with LaunchVideoAI. It is product-video inspiration, not a result from this Claude walkthrough. The worked examples are proposed briefs, not demonstrations of measured customer results.
Can I start from my public product website?
Yes. LaunchVideoAI starts from a public website URL. Choose your theme, video length, and focus, then review the generated film and request changes if needed. Check the current Essential and Explore packages before purchasing.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading