01 / The short answer
The practical answer.
Extract your website’s main promise, product visuals, colors, and CTA, then rebuild them as a Canva video. The practical workflow here is manual scene assembly from website assets, not an automatic conversion of every URL into a film.
A website and a video have different reading patterns. A visitor can scan a page and choose a section; a video viewer follows the sequence you create. Extract one promise, one useful proof point, and one CTA. Then rebuild those elements as scenes rather than squeezing a whole homepage into the frame.
- Public website copy, screenshots you can publish, logo, brand colors, the destination URL, and the current offer.
02 / The walkthrough
The Canva walkthrough.
Make one clear first version, review it, then refine the details.
Choose the page and the message.
Use a homepage or a focused product page with a clear audience. Copy the current headline and supporting explanation. Select one promise and one proof point so the scene plan does not become a long website tour.
Collect publishable assets.
Capture clean screenshots, export a sharp logo, and note the brand colors. Remove personal data, browser tabs, and unrelated navigation where appropriate. Keep the full screenshots available before cropping.
Map the page to four video scenes.
Create a video design with a hook, a product view, one supporting detail, and a CTA. Replace page-sized paragraphs with short headlines. Bring the screenshot area that supports each scene into focus.
Add motion around the evidence.
Use animation to reveal the headline or highlight a product feature. Keep the screenshot still while the viewer reads. Match the movement across scenes rather than treating each scene as a separate template.
Download and check the destination.
Export the video and verify the product facts against the current website. Check that the final domain and CTA are correct. Keep the editable Canva design for future updates when the page changes.
03 / A useful prompt
Start with a usable brief.
Use this planning prompt in ChatGPT, Claude, or Gemini. Replace the bracketed details with verified product information.
Product: [name] Audience: [specific user] Current problem: [what is difficult today] Verified product facts: [supported features and evidence] Available visuals: [logo, screenshots, clips] Brand: [colors, font, tone] CTA and destination: [real action and URL] Turn the supplied website copy into a 30-second video brief. Extract the audience, one verified promise, supporting product evidence, and CTA. Map them to four scenes. Identify which screenshot each scene needs and flag missing information. Do not invent features, metrics, testimonials, prices, or availability. Flag missing facts and assets. Separate on-screen copy, narration, and production notes.
This prompt produces a brief or checklist. The walkthrough explains the separate production and delivery work.
04 / Worked examples
Three ways to apply it.
These are illustrative production briefs. They are not customer case studies or claims that the featured tool produced the LaunchVideoAI film above.
A homepage becomes four deliberate scenes
Take a task app homepage with a promise, an interface preview, a feature explanation, and a signup button. Turn these into “Too much to track?”, a weekly board, one useful reminder, and “Plan your week.” A 30-second cut can spend five, ten, nine, and six seconds on these scenes. Keep the final domain readable instead of showing the browser address bar throughout. In Canva, build the scenes from your actual assets and animate only the focal layer or callout. Judge the exported file, not just the editor preview.
A pricing page becomes a benefit-led invitation
Use a pricing page only when the offer is central to the story. Show the audience problem first, one accurately quoted plan detail next, and the product that makes the offer useful. End with a link to current pricing. Put billing intervals and conditions beside the price where needed. Do not treat the cheapest number on a page as the complete offer. In Canva, build the scenes from your actual assets and animate only the focal layer or callout. Judge the exported file, not just the editor preview.
A product page becomes a feature spotlight
Choose one feature page, such as a social publishing calendar. Extract the supported workflow, show a cropped product view, and animate the scheduling result. Close with the exact destination for learning more. This keeps the video focused even when the overall website covers many products, industries, or unrelated services. In Canva, build the scenes from your actual assets and animate only the focal layer or callout. Judge the exported file, not just the editor preview.
05 / Checks and limits
Before you publish.
Replace sample copy and visuals. Check which assets and export options your account includes, and keep the editable source. This walkthrough does not promise that every asset or feature is free.
- Use current page copy; remove old launch dates and outdated offers.
- Crop screenshots to the part that supports the scene’s message.
- Check navigation labels, prices, and product availability before publishing.
- Do not assume a pasted URL means an assistant has read the page; supply the relevant material.
06 / A website-first option
Choose the production path.
Use Canva when its workflow fits your project. For an original product film based on a public website, LaunchVideoAI offers another starting point.
01 / THE WORKFLOW
Work with Canva
- Use the Canva walkthrough for this specific task
- Supply accurate product facts and publishable assets
- Review the scene plan and produce or export the film
- Keep the editable source and verify the delivery file
02 / THE WORKFLOW
Start with LaunchVideoAI
- Enter a public website URL
- Choose the theme, length, and anything to highlight
- Generate original animation and music for the product
- Review versions, request an edit, and download the MP4
YOUR WEBSITE IS ALREADY THE BRIEF
Let’s put it in motion.
Original animation and music, made for your brand.
07 / Common questions
Questions before you start.
Do I need to record myself scrolling the website?
No. Website copy and screenshots can become a separate scene plan. A scroll recording is useful for showing navigation, but it is often too dense for an introductory product video.
Does a template include everything I need?
Replace sample copy and visuals. Check which assets and export options your account includes, and keep the editable source. This walkthrough does not promise that every asset or feature is free.
Was the Revolut example made with Canva?
No. The featured Revolut film was made with LaunchVideoAI. It is product-video inspiration, not a result from this Canva walkthrough. The worked examples are proposed briefs, not demonstrations of measured customer results.
Can I start from my public product website?
Yes. LaunchVideoAI starts from a public website URL. Choose your theme, video length, and focus, then review the generated film and request changes if needed. Check the current Essential and Explore packages before purchasing.
You can use LaunchVideoAI to make an awesome launch video in a few minutes.
Sources & further reading